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Interpublic Group agency Golin announced today the promotion of George Bryant, founding partner and chief creative officer of The Brooklyn Brothers to the newly created role of group chief creative officer. He will be responsible for global creative operations for all Golin Group agency brands, including Golin, The Brooklyn Brothers, Virgo Health and DeVries Global. Based in London, this appointment is effective immediately and he reports to Golin CEO Matt Neale.  

As group chief creative officer, George is responsible for evolving the creative approach for the entire agency network and leading creative direction for some of Golin’s largest clients such as McDonalds, J&J, LEGO and PepsiCo. He will build the creative firepower across each agency brand, while leading global business, supporting marquee new business pitches and mentoring local talent. George has been a founding partner of The Brooklyn Brothers for the past 14 years and will continue to oversee creative for The Brooklyn Brothers London.

“The Brooklyn Brothers is one of the most respected creative agencies in the industry, and George has been at the helm of some of its most famous campaigns,” said Matt. “We’re excited about applying that creative power to a broader set of clients within our group as we work towards our firm’s ambition to create change that matters.”

One of Campaign’s Creative Leaders of the Year in 2021, George has been responsible for multi-award-winning work for The Brooklyn Brothers clients such as The Financial Times, Inspired by Iceland, WaterWipes and MINI. The Brooklyn Brothers has agencies in London, New York and Brazil and has been widely recognised for its innovative earned advertising platforms. Golin acquired the agency in 2016.

“It’s an exciting time for our industry, and the role of earned-first, culturally-relevant creative is being reset,” said George. “The best creatives want to make more work that matters; work that matters in culture and for our clients. I look forward to working with Golin’s finest conceptual creatives across the system and put creative on the mainstage of creating real change.”

In addition to promoting George, The Brooklyn Brothers London is bolstering its leadership team in London with the hire of Abigail Findlay as UK managing director. Prior to joining the agency Findlay set up and ran Wieden & Kennedy’s Brand Studio, was the consulting managing director at TBWA MediaArts Lab and was the brand and creative director at The Nike Foundation where she led The Girl Effect.