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The International ANDY’s awards, one of the most sought-after awards for creative excellence in advertising, is back for their 60th anniversary to debut their latest spots of their annual campaign and tagline – 'Win Early, It Pays Off'. This year, focusing on The ANDY effect.

Going into its 60th year of commitment to the industry, the high-achieving, notable award show, is the first of the industry, every year – and is known for being the predictor of winners to come, with about 90% of ANDY winners going on to win additional metals during following acclaimed annual award shows through the year. 

In addition to the award’s tagline “Win Early, it Pays Off” being centred around being recognised in the forefront of all awards early on, this year The Advertising Club of New York and partner, R/GA found a way to highlight how winning an ANDY early in your career can impact your trajectory, impacts, and create endless possibilities; The ANDY effect of winning early.

The current campaign spots feature global creative leaders that have made their way successfully through the advertising industry, including:

• Rodrigo D Batista, global creative (A vet of Grey, LOLA MullenLowe, Oglivy)
• Elenita Hernández, global creative (A vet of Grey, LOLA MullenLowe)
• Susan Credle, global chief creative officer (FCB Global)
• Anselmo Ramos, founder and creative chairman (GUT)

The ANDY’s is proud to continue the momentum in its 60th year, identifying creative excellence, bravery and innovation – all as a not-for-profit, giving back to the talent pipeline.

“The ANDYs Effect goes way beyond winning early, it impacts careers, breaks the mould of other shows and supports the talent pipeline,” said Gina Grillo, president of The Advertising Club of New York. “RGA has been a masterful partner in communicating the advantage of winning early; they truly leaned into our predictor power. Come celebrate the ideas and the incredible people behind the ideas on our 60th anniversary of making industry icons.”

“Sixty years of the International ANDY awards mark a remarkable journey in celebrating creativity, bravery, and innovation in advertising in work and in careers. I am honoured to be part of their journey and work closely with the International ANDY awards and continue this  milestone campaign – 'Win Early, It Pays Off.' The ANDY effect”. said Tiffany Rolfe, global chair and chief creative officer.