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Get Real World Ready with Sullivan University鈥檚 Dynamic Campaign

20/02/2025
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Method & Madness director Jessica Batson鈥檚 regional ads shine during the Super Bowl

Sullivan University鈥檚 dynamic campaign, The School of Doing, continues to make waves, this time with two of its standout commercials - Culinary and Patient Care - airing as regional spots during Super Bowl 59.

Created in collaboration with Doe-Anderson and directed by Jessica Batson of Method & Madness, these vibrant and visually captivating ads celebrate Sullivan University鈥檚 hands-on, career-focused education. The campaign spotlights the university鈥檚 commitment to real-world readiness, immersing viewers in the high-energy environments of its acclaimed programs.

Director Jessica Batson, known for her bold and imaginative storytelling, brought the campaign to life with surreal, colour-rich environments designed to highlight the essence of experiential education.

鈥淭his stylised campaign was an absolute dream to create,鈥 said Jessica. 鈥淔or Culinary and Patient Care, we wanted to visually transport viewers into these fields of study - immersing energy, creativity. Seeing them air during the Super Bowl is a proud moment for our entire team.鈥

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