Gatorade Invites You to Dream Big and Stay Hydrated
If you鈥檙e an athlete, you have dreams, whether you鈥檙e a professional or just starting out.
Dreams aren鈥檛 just for pros. Amateurs also dream of trophies, records and sporting feats. And to reach those, they have to sweat for them.
That鈥檚 why in this campaign, Gatorade invites everyone to dream big, and to stay hydrated with Gatorade鈥檚 electrolytes to sweat for their sports dreams, until they make them come true.
Nico P茅rez Veiga from Primo was the architect behind this world of fantasy and amateur dreams.
Representing the company, Gonzalo Chig贸, marketing director for Gatorade Latin America, and 脕lvaro Ascenzo, the brand鈥檚 regional marketing manager, stated, 鈥淭he idea was to develop a campaign to show that amateur athletes also have dreams, continuing with the plan to connect the brand with all kinds of sportspeople. Because dreams might be different, but the way to achieve them is always the same: sweating. And there鈥檚 no better to encourage and support them than keeping them hydrated with Gatorade.鈥
鈥淎mateur dreams contain far more nuances than professional ones. It鈥檚 not just about finishing first or breaking a record; dreams range from getting fit to scoring a goal from outside the box. We all dream of something different and we thought there was something interesting in that diversity鈥, said Celeste Dalairac, Matias Eusebi and Juli谩n Tachella.
