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From Durians to Dresses: FCB Malaysia Weaves Magical Tale for RHB Bank

23/10/2020
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Magic, resilience and Malaysia鈥檚 favourite fruit are the stars of RHB鈥檚 new Deepavali campaign
FCB Kuala Lumpur鈥檚 latest film for RHB Bank, 鈥楲ight in a Time of Darkness鈥, tells the tale of Vikneswaran Allagu aka Vikey - renowned magician, Malaysian Book of Records holder and winner of the prestigious Merlin Award (the highest international magic accolade) 鈥 whose real-life story of resilience serves as inspiration for a nation trying to recover from the Covid-19 pandemic and the changes wrought in its aftermath.

With live shows, performances and show business no longer viable during Malaysia鈥檚 Movement Control Order, Vikey chose a very different route to provide for his family 鈥 becoming a durian seller. Undismayed by his initial lack of success in selling durian conventionally, Vikey鈥檚 fortunes took a turn for the better after he decided to add elements of performance into his sales pitch, creating Vikey鈥檚 Magic Durian shop.

 - Vikey (right) teaches Kartik (left), the actor that portrays him the film some of his tricks

Abdul Sani Abdul Murad, chief marketing officer at RHB Group, said: 鈥淢alaysia and her people have lost so much to the pandemic this year. Now with the CMCO in effect again, Malaysians are even more concerned about the future than ever, and rightfully so. But as a brand that believes in 鈥楾ogether We Progress鈥, we want to remind Malaysians that staying resilient during these difficult times is the light that will eventually triumph over darkness, as demonstrated by Vikey鈥檚 incredibly powerful true story.鈥


Meanwhile, Tjer, FCB鈥檚 creative director, added: 鈥淭he struggles that Vikey endured are not only real, they are, in some shape or form, things that millions around the world have been going through or maybe even are still going through right now. That鈥檚 why when we learnt about this story, we knew we had to tell it. And thanks to the amazing effort put in by the team at FCB and our production partners, we told it really well.鈥

- Vikey and family together with the cast that portrays them

鈥淚n its essence, this is a story about change and reinvention. It鈥檚 human nature to be fearful of change and being out of our comfort zone. However, when we do find the courage to take the first step towards reinventing ourselves instead of throwing in the towel, perhaps there鈥檚 hope that we can not only counter the devastating effects of this pandemic, but also thrive in everything that we do moving forward,鈥 Ong Shi Ping, FCB鈥檚 co-owner and chief creative officer, concluded.


The campaign began on 20th October 2020 and has quickly amassed close to two million views across RHB Bank鈥檚 social and digital channels in conjunction with Deepavali festive celebration on the 14th of November 2020.

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