Ford Show How Far One EV Charge Can Go In Travel Series Across Ireland
Ford Ireland and Travel influencer Kevin Penrose (@kevin_penrose_) have launched an Instagram & TikTok travel series, Single Charge Road Trips: Ireland Edition.
Through a series of videos and at the helm of the new electric Ford Explorer, Kevin takes his viewers on a stunning road trip across three Irish counties - featuring sea, mountain, and incredible roads - all in just one charge.
The series puts a head-on challenge to the outdated misconceptions about the charge-life of electric vehicles by visiting County Mayo, County Sligo, and County Donegal in just one charge, whilst showcasing Ford鈥檚 latest industry-leading model.
Developed by Wieden+Kennedy London's social-first creative studio, Bodega, the campaign gave Penrose full creative control, plotting the route as well as shooting and editing the content.
The full series is now live on Kevin鈥檚 Instagram and TikTok
The project is the latest collaboration between Wieden+Kennedy London and Ford highlighting the potential of electric vehicles, after recently working on a content series for Amazon Prime, following travel influencer Lexie Limitless on an extraordinary 30,000-kilometer journey across six continents in an electric Ford Explorer.
John Manning, market lead at Ford Ireland, commented, 鈥淚t鈥檚 great to see the Ford Explorer embark on an epic Irish road trip 鈥 it really highlights the capabilities of the vehicle, and in particular, how far you can travel on a single charge, even in winter conditions.鈥
Gabriel Marchi, head of Bodega London, commented, "Our goal here is to help make Ford synonymous with electric vehicles by building buzz in highly engaged communities. We were already fans of Kevin鈥檚 content and loved how he brought a fresh take on Irish adventures and travel, meaning he was the perfect creator to share the pen with in doing just that. After all - he was the expert - so we fully trusted him to plot out a driving route that would both be entertaining, show range, while keeping it under one charge. This was the first influencer partnership from Bodega and Wieden+Kennedy London where both client and agency were not on the actual shoot, and we think that trust has paid off with compelling and authentic content.
