Fondle Filter Turns Any Round Object into Testicles
Testicular cancer 鈥 that鈥檚 just for old-as guys. Right?
Scarily, no. It鈥檚 the most diagnosed cancer between 18-39 dudes, upending 175 lives in NZ every year. The good news? If symptoms are discovered early, it鈥檚 almost always curable.
Problem is, self-checking is the kind thing that makes young guys鈥 nuts shrink into their stomachs.
鈥婽he Fondle Filter reminds guys of a truth they already know 鈥 it鈥檚 fun to play with balls. Using Snapchat鈥檚 AR tech, the Fondle Filter turns any ball or round object into testicles to prompt young guys to check their own.
鈥婤rigid Alkema, CCO of Clemenger BBDO Wellington, says, 鈥淕olf balls, eggs, your mate鈥檚 bald head, you name it, if it鈥檚 round, it鈥檚 game on. Turning any ball-shape into a handful of fun could be a real lifesaver.鈥
鈥婽he Fondler Filter was launched and promoted via OOH billboards and Adshels during Testicular Cancer month.
It achieved 3.2M plays on Snapchat (that鈥檚 6.4M balls checked), 100K shares and 8x average Snapchat interaction time.
Activate the Fondle Filter by scanning the Snapcode on Snapchat.
