Flipkart Thanks Competitors for Directing Uses to Minutes App
Sometimes, the best marketing comes from the most unexpected places like your competitors. And Flipkart Minutes found itself in this delightfully ironic situation.
Some of India鈥檚 leading quick commerce giants have been working hard to promote their offerings and minutes delivery service model. And they have been doing so with a very specific type of call to action: 'Get groceries in minutes,' 'Get pet supplies in minutes.' That鈥檚 where the campaign seed for Flipkart was hiding.
If you think about it, it almost sounds like they鈥檙e telling people to get these items in 鈥楳inutes鈥, Flipkart鈥檚 new quick commerce app. Hilarious coincidence, right?
Flipkart Minutes took this funny coincidence and ran with it in their latest 鈥楾hank you鈥 film, starring none other than Vishwanathan Anand, the chess legend known for his next-level strategic skills. In the ad, we get to see Vishwanathan, the smartest guy in the room, trying to wrap his head around this revelation. Even a grandmaster needs a second to process that every time competitors say, 'in minutes,' they鈥檙e giving a cheeky nod to Flipkart Minutes. And honestly, watching him go from confused to 'aag laga di' is the real treat here. It鈥檚 a hilarious twist on the language everyone has been using without realising just how handy it鈥檚 been for the latest entrant in the Q-Comm game.
The result? A tongue-in-cheek thank you to Flipkart鈥檚 competitors, with a touch of warmth and gratitude, like a squishy teddy bear or a lovely bouquet. From their app. Minutes.
