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Australian Payments Plus (AP+) have launched an integrated campaign with independent agency Five by Five Global for iconic bill payment service BPAY. The campaign is set to drive awareness and consideration of BPAY among a younger audience, while continuing to communicate its benefits to existing customers. 

“We all have a little bit of magic in our pockets. Our ubiquitous and essential phones enable us to do so much and solve those niggling life problems with just a tap or two. So the campaign extends the magic of BPAY from paying your bills to sorting out whatever else you’ve got going on with a dash of wishful thinking,” said Matt Batten, executive creative director at Five by Five Global. 

“Organising, paying and generally staying on top of your bills is something we’d all like to be simpler. Especially when you’re already juggling work, life, and deciding what to cook for dinner. BPAY can help by making it easy to pay and schedule your bills in your online banking. We wanted to take that feeling of getting on top of your life-admin and dial it up,” said Becky Worley, copywriter at Five by Five Global. 

“We are thrilled to launch our latest campaign, demonstrating how BPAY can help Australians schedule and pay their bills in the security of their online banking. This campaign reinforces how simple BPAY is, and how being able to do all that from your phone gives you ultimate control,” said Christian Royds at Australian Payments Plus.

The campaign launches on OOH, cinema, radio, BVOD, social and digital audio channels.