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After Fetch’s inaugural Big Game ad, ‘The Big Reward’, aired in the fourth quarter two-minute warning of Super Bowl LIX, the rewards app announced it would give away $10,000 to 120 winners – one for every second of the remaining two minutes of regulation game time. 

The winners are to be revealed in a first-of-its-kind livestream in the Fetch app, made possible through creative partner Monks, who also created the brand’s Big Game teaser. The $1.2 million sweepstakes is the biggest livestream giveaway associated with an official Super Bowl ad ever. 

‘The Big Reward’ was developed by an in-house creative team and featured Fetch founder and CEO Wes Schroll explaining how the app gives consumers something to celebrate every day. “What better way to show people what Fetch is all about than to reward them during the last two minutes of the game?” Fetch CMO Birk Cooper tells ��������.

“Fetch is America’s Rewards App, loved by millions of users and trusted by the world’s biggest brands. The company is thriving – we have over 12 million people using Fetch each month – and our top priority is bringing rewards to as many people as possible. The Big Game is the ultimate platform to make sure all of America knows how fun, easy and rewarding Fetch is.”

Birk shares that the brand didn’t select the specific time placement for the ad initially, but developed the idea after landing the two-minute warning slot. “We see the timing of our ad as a huge advantage in making sure consumers know exactly when to tune in for their chance to win ‘The Big Reward’ – after the fourth-quarter two-minute warning.”

The team placed an emphasis on leading with fun, but also wanted to capture an intimacy between CEO Wes and the viewers. “We of course have planned how things will go on the stream, but we’re also making space to let our CEO Wes do what he does best: connect with consumers.”

To execute the in-app livestream, Fetch partnered with leading marketing and technology services company Monks – a helpful guide for the brand who had never done something like this before. “Their experiential and digital activations chops for brands like Netflix, Levi’s and Dove made them the perfect match for what we’re trying to do on Game Day,” says Birk. “They have been a vital partner throughout the process, bringing the right technical and creative pieces together to create an amazing livestream experience.”

“We’ve had to make sure our app can withstand a massive amount of livestream traffic,” he adds. “It’s been a tough problem to solve but our product and tech teams have done an incredible job making sure we’re ready to go.” 

And after the Super Bowl spot has aired, and the sweepstakes is over, Fetch has ambitious plans for the future. “We have an opportunity to show up during even more big American moments – like the Super Bowl – and our plan is to keep engaging with viewers. 

“Right now Fetch is big, but we have our sights set on reaching one in three American households within the next three years. We think these massive moments will help us expand the rewards revolution, spread joy, and get the whole world Fetching.”