Fentimans Appoints Drummond Central as Creative Agency
Premium soft drinks and mixers brand, Fentimans, has appointed Newcastle-based agency, Drummond Central, to lead the brand鈥檚 strategy and creative.
Popular for its range of botanically brewed drinks including Rose Lemonade, Curiosity Cola, Ginger Beer, and tonics, Fentimans was first founded over one hundred years ago in Northumberland. The partnership will focus on producing ambitious and distinctive creative work to grow the brand鈥檚 market share in the premium soft drinks and mixer categories.
Drummond Central鈥檚 managing director, Dan Appleby, shared, 鈥淔entimans is a remarkable brand with an uncompromising attitude towards quality and flavour, reflected in their unique botanical brewing process. They clearly have great taste and an appreciation for things that are distinctive; a brilliant fit for a creatively ambitious agency like Drummond Central. They don鈥檛 make average or ordinary drinks, and we don鈥檛 make average or ordinary advertising. This is going to be fun.鈥
Jayne Andrews, marketing director at Fentimans, added, 鈥淒rummond Central has a track record of brave work and is exactly the type of agency we felt we needed to take Fentimans to more consumers and trade. As fellow northerners, we felt that Drummond Central instinctively understood our brand and story. We were really impressed by the thinking and creativity that they showed and can鈥檛 wait to see where this takes our brand over the next year 鈥 we鈥檙e excited for this partnership.鈥欌
Drummond Central is developing a new creative platform for the brand that will work across both on and off-trade, set to be launched ahead of the summer
