Failte Ireland Keeps Discovering the Joys of Holidaying at Home in Breathtaking Films
With the unveiling of their 鈧4 million domestic marketing campaign, Failte Ireland are releasing a series of stunning films showcasing different corners of the country and various experiences to be discovered by Irish people looking to holiday in Ireland, as they begin to reconnect with each other.
Produced by Antidote Films and directed by the brilliant Brendan Canty, this epic series of commercials will see a main 鈥楰eep Discovering鈥 as well as films focussing on more regional experiences such as Ireland鈥檚 Hidden Heartlands & the Wild Atlantic Way. The commercials were filmed over the course of 2019 and 2020, with the current easing of restrictions and increased vaccination efforts making it the peak time to encourage holiday-makers to discover hidden parts of the country they call home.
Pier jumping in Salthill, horse riding on Streedagh Beach and enjoying a crisp sandwich near the water - Canty captures a quintessential Irish experience while also unearthing a myriad of new experiences and sights of the island, with DOP Colm Hogan aiding in doing this in the most visually stunning way possible. Post Production by Screen Scene and sound design by Steve Fanagan envelop the viewer in what this unpredictable year can look and sound like if tourists take the plunge and holiday at home.
The commercials feature voiceover by singer-songwriter Lisa Hannigan, soundtracked by Dermot Kennedy鈥檚 鈥楶ower Over Me鈥. More county-specific films will portray the hidden gems from rural Kerry to city breaks in Dublin.
鈥淲hat a journey, what a country鈥, wrote director Brendan Canty upon the project鈥檚 release - The production of which spanned two years and several months of travelling Ireland to film every beautiful corner of the island.
鈥淚t takes an immense amount of trust and a strong sense of collaboration to make a project of this scale as incredible as it can be, but working with Rothco and Failte Ireland means we鈥檝e created something we鈥檙e exceptionally proud to release鈥, commented Antidote鈥檚 executive producer, Andrew Freedman.
