Experience the Possibilities of an American Legend with GMC Trucks
TELEVISOR’s team has worked tirelessly to bring visually stunning commercials showcasing the best of what GMC offers.
This project was mainly about CGI simulations. In order to accurately portray these elements, TELEVISOR's team of highly talented artists had to delve deep into the intricacies of physics. Through extensive research and analysis, they gained a thorough understanding of the behaviours and movements of sand, rocks, and electric waves.
One added hurdle was capturing particles in slow motion, pushing the project to a heightened level of technical complexity.
TELEVISOR working alongside the Leo Burnett Agency and the talented team at Big Kahuna Films was a valuable collaborative effort, resulting in a top-notch commercial.
