Publicis鈥oke has been appointed as Essity鈥檚 integrated agency partner for the global brands Actimove and Leukoplast.
The account was awarded to Publicis鈥oke, further consolidating Publicis鈥oke鈥檚 13-year relationship with Essity, the leading global health and hygiene company.
Essity Health & Medical brands Actimove and Leukoplast join a growing roster of Essity brands working with Publicis鈥oke including JOBST, consumer tissue brands Cushelle, Velvet, Lotus, Zewa, Regio, DemakUp and professional hygiene brand Tork.
Publicis鈥oke will act as the strategic lead agency, and will begin to develop brand strategy, creative platforms, and integrated communications immediately.
In June, Publicis鈥oke and Essity won a Silver Cannes Lion for their 鈥業rregular Bold鈥 typeface, part of the 鈥楿nsynchronized鈥 campaign. The font is unpredictable and distinctive, just like the affected limbs of those who live with lipoedema, lymphatic and venous conditions.
In recent years, Publicis鈥oke has won six Effie awards for their work across the Essity roster.
Isabel Dahlberg, Essity global marketing and communications director said, 鈥淭he Publicis鈥oke team continually show excellent strategic and creative insight. They are passionate about our business, and I know will be the perfect partner to take even more of our brands to the next level and continue our mission of breaking barriers to wellbeing.鈥
Trent Patterson, chief operating officer at Publicis鈥oke, said, 鈥淭hese brands operate in categories that are full of stigma and taboo, yet affect millions the world over. We鈥檙e excited to partner with more Essity brands, to help them unlock growth and creative potential for products that make a real difference to people鈥檚 lives.鈥