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Publicis•Poke has been appointed as Essity’s integrated agency partner for the global brands Actimove and Leukoplast.

The account was awarded to Publicis•Poke, further consolidating Publicis•Poke’s 13-year relationship with Essity, the leading global health and hygiene company. 

Essity Health & Medical brands Actimove and Leukoplast join a growing roster of Essity brands working with Publicis•Poke including JOBST, consumer tissue brands Cushelle, Velvet, Lotus, Zewa, Regio, DemakUp and professional hygiene brand Tork.

Publicis•Poke will act as the strategic lead agency, and will begin to develop brand strategy, creative platforms, and integrated communications immediately.

In June, Publicis•Poke and Essity won a Silver Cannes Lion for their ‘Irregular Bold’ typeface, part of the ‘Unsynchronized’ campaign. The font is unpredictable and distinctive, just like the affected limbs of those who live with lipoedema, lymphatic and venous conditions. 

In recent years, Publicis•Poke has won six Effie awards for their work across the Essity roster.

Isabel Dahlberg, Essity global marketing and communications director said, “The Publicis•Poke team continually show excellent strategic and creative insight. They are passionate about our business, and I know will be the perfect partner to take even more of our brands to the next level and continue our mission of breaking barriers to wellbeing.”

Trent Patterson, chief operating officer at Publicis•Poke, said, “These brands operate in categories that are full of stigma and taboo, yet affect millions the world over. We’re excited to partner with more Essity brands, to help them unlock growth and creative potential for products that make a real difference to people’s lives.”