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ENVY Advertising Recreates Authentic Sounds of F1鈥檚 History for Evocative Sky Sports Promo

06/03/2019
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Vintage microphones used to craft distinct soundscapes for each era as ENVY reworks Fleetwood Mac tune

Sky Sports ushers in the next chapter of Formula 1 with a rousing new ad that takes us back to where it all began. The 40-second promo was created by Sky鈥檚 in-house advertising agency, Sky Creative Agency. ENVY Advertising crafted the sound design and reworked Fleetwood Mac鈥檚 classic F1 theme, 鈥楾he Chain鈥 to complement the ad.

Directed by Knucklehead鈥檚 Lieven Van Baelen, the promo plays out as one seamless camera pan that takes viewers on a journey through F1鈥檚 rich history. Aptly set to the goosebump-inducing baseline of Fleetwood Mac鈥檚 track, the ad pays homage to F1鈥檚 biggest legends and unforgettable moments. 

Beginning in more manual times with boundary-pushing pioneer Juan Manuel Fangio and his Ferrari in the 鈥50s, the film goes on to highlight technology鈥檚 impact on speed with the revolutionary Lotus 鈥79 model. Dramatic rivalries are recounted through Ayrton Senna and Alain Prost鈥檚 鈥89 feud, and the film ends in present day, with former World Champions, Jenson Button, and Nico Rosberg, welcoming a new chapter of F1. 

With sound and music playing such a key role in enhancing the narrative of this latest promo, ENVY Advertising was tasked with crafted a highly authentic and meticulously-researched soundscape to convincingly immerse audiences in each era depicted in the ad. 

ENVY Advertising鈥檚 senior sound designer, Arge, comments: 鈥淭he absolute focus was the authenticity of sound from the cars themselves, that they should embody and feel very much of the era they are representing. You should almost know where you are in time just from listening to the engines. This was quite a challenge as there are plenty of die-hard F1 fans who would rightly call us out if the sounds weren鈥檛 authentic. You can鈥檛 just slap a V10 sound on a V8 engine鈥 It鈥檚 not the done thing! We spent a lot of time on YouTube listening to how engines sounded and how they differ from decade to decade. Films like Rush and Senna also proved to be useful research tools. While sourcing these elements proved a challenge, F1 aficionados at Sky were very helpful with archive material, combined with a great library of F1 sounds we have now gathered at ENVY, plus a lot of magic applied to few YouTube clips!鈥

On creating the sounds of the environment around the cars, Arge says: 鈥淏ackground sounds such as the mechanics in the pit lane, the people, and the camera shutters were also important to get right. Particular attention was paid to the commentators. The talented voice actor, Lewis Macleod, helped us create different voices of the commentators for each era, and even some of the characters. For real authenticity, we actually got Lewis to use a selection of specific microphones from the era being represented. This effect of the mics is particularly apparent in the radio version of this campaign we worked on.鈥

To create a suitably epic soundtrack, ENVY Advertising reworked Fleetwood Mac鈥檚 iconic tune, 鈥楾he Chain鈥, into a version that would mirror the promo鈥檚 visual journey through different eras.  Arge says: 鈥淎fter trying many different tracks, it was clear that everyone loved the idea of using this classic theme. However, we wanted to do something different, so the creatives, Simon and Nicole, had the idea of creating a more atmospheric piano and string-based version of the song. We then took that and seamlessly worked it into the original Fleetwood Mac version. The result was an extremely cinematic opening which then builds into the classic recognisable theme with a great crescendo for the final reveal.鈥 

This upcoming F1 season marks the first to be covered exclusively on Sky Sports, which owns broadcast rights to 20 out of 21 races. 

Below: Specialised microphones used by Arge

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