Enter the World of Speciality Beverages with KWENCH by KFC
Thirsty for more? KFC knows what its fans want, so it鈥檚 launching a major shake-up to its menu with a new brand of thirst-kwenchin鈥 drinks. Say hello to KWENCH by KFC - a star-studded line up of cool, creamy and refreshingly sassy sips. The perfect pairing to KFC鈥檚 finger-lickin鈥 good chicken.
KFC fans can head down to participating restaurants in Manchester, UK to be the first to enjoy the delicious taste of this slurpalicious range, guaranteed to hit that sweet treat spot. The brand strategy, naming, design and creative was developed with the Mother Family.
Adam Evans Pringle, head of art at Mother said, 鈥淔or the next generation, you are what you drink. Drinks are no longer merely functional but status symbols, social capital and identity builders. In recognition of this, we stopped thinking of KWENCH as merely a functional product and instead set out to make it the ultimate accessory.鈥
Borrowing cues from the world of 鈥榣oud luxury fashion鈥, KWENCH uses bold styling and treatments to set itself apart. Creatively, the KWENCH platform - You鈥檙e Thirsty - plays into a gen z world and psyche. Work uses the layered meaning of 鈥榯hirsty鈥 and suggests KWENCH as an answer to the thirst of a generation.
The KWENCH drinks act as the voice of the brand, speaking directly in a way that amps up their unique traits and builds desire. With headlines like 鈥淚 can fix you鈥 and 鈥淚鈥檓 the drinks drinks wish they could be鈥, KWENCH asserts itself with unapologetic confidence.
Dhiren Karnani, strategy and innovation director, KFC UK & Ireland added, "The speciality beverages market is very competitive, so it was crucial we developed a brand that stood apart. Mother has helped us make KWENCH by KFC unashamedly bold, a real showstopper."
KWENCH by KFC will be available for a limited time in the UK, before rolling out across select KFC restaurants globally.
