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Apple has launched its latest campaign for iPhone 15 Plus. The work highlights the phone’s impressive battery life and is set to new track, ‘Way too Long’ by Doe Boy (co-written and produced by Breyan Issac).

The spot focuses on the relationship between the central character and his home electrical outlet. The film opens with the protagonist navigating a world where he needs his electrical outlet less and less due to his iPhone 15’s long battery life. 

The electrical outlet comes to life, singing the poignant lyrics of the song - I feel like it has been too long, and I’m missing you.”. The spot continues with the protagonist continuing to effortlessly use his iPhone, completely unaware of the emotional tribute his outlet is singing. 

As he leaves home, a message pops onto the screen - “Looooong battery life.”

The video will appear on broadcast, online video, TikTok, and YouTube Shorts.