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Electric Theatre Collective, the award-winning VFX studio, strengthens its LA team with the hiring of Alex Gorodetzki as head of sales. At Electric, Alex will be tasked with growing the business in the US market for both Electric Theatre, and sister company, Friends Electric, the creative production studio.

Alex, a highly experienced sales strategist with an excellent track record, joins from The Enthusiast Network’s (now The Motor Trend Group) internal production and post studio where he developed a client base that included Nike, VIZIO, Infiniti, Mazda and launching ROXOR by Mahindra. In addition to managing the entire new business process, Alex also focused on account leadership and project management.

Prior to The Enthusiast Network, Alex headed up business development at LOGAN and Picture Mill where he focused on developing relationships with brands such as Apple, NFL, Google and Electronic Arts and developed close relationships with global agencies that include BBDO, JWT and Goodby Silverstein and Partners.

Before Picture Mill, Alex helped launched Elastic where he was EP before becoming head of sales for Elastic and sister brands Rock Paper Scissors and a52. 

Tiffani Mananbat, managing director of Electric Theatre Collective LA, said: “Sales, new business, biz dev… call it what you want. The role is about trust and relationships; building on new ones and reigniting old ones. We’re thrilled to have Alex here. He’s got a stellar background in design, VFX and post production, with a clear understanding of the market today. He’s strategic in his approach, wants to take risks for the right reasons and always comes from a place of optimism - I think that’s a benefit from surfing every morning! He respects great work with the same passion and drive that we have here at Electric and we’re excited to have him onboard.

Alex Gorodetzki said: “The opportunity to work with Electric was impossible to pass up. Everyone, from the founding partners to the LA leadership, creative leads, and support teams are passionate about producing great work. There’s a great atmosphere at Electric - a real passion for the people, the work, and the industry as a whole. It’s refreshing to see that that starts with the partners and waterfalls down to everyone, including production assistants and runners, wanting to grow into new roles.”