Ed Sheeran Is Using His Hot Sauce Tingly Ted鈥檚 to Make Ed-ible Autographs
Ed Sheeran isn鈥檛 just about hit singles and sold-out tours. The Grammy-winning artist had a dream to create the 鈥渒etchup of hot sauces鈥濃 -spicy sauce you can put on just about anything, from burgers and eggs to burritos. That dream led him to team up with Kraft Heinz and launch his own hot sauce, Tingly Ted鈥檚.
To generate awareness and make everyone know about this spicy news, Kraft Heinz鈥檚 joined forces with David Madrid, Wonderland Comms and Uncovered for a one-of-a-kind experienced, turning an ordinary autograph into one of the most amazing product demos.
At a Sainsbury鈥檚 supermarket, the Ed Sheeran swapped the pen for a Tingly Ted鈥檚 bottle, surprising shoppers with the first ever 鈥榮auceographs鈥, personalising people鈥檚 food and even random items like paper rolls with his signature made of hot sauce.
The event quickly heated up social media, with fans and lucky shoppers sharing their spicy memorabilia online. Some food and items signed by Ed weren鈥檛 just taken home but made their way onto eBay within minutes, with bids on these unique 鈥榮auceographs鈥 soaring.
Beyond just signing, Ed was on hand to serve up slices of pizza generously topped with Tingly Ted鈥檚 sauce.
"I鈥檝e always been obsessed with creating the perfect hot sauce, something that adds a kick to any dish," Ed said, explaining his venture. "What better way to introduce fans to Tingly Ted鈥檚 than with something they鈥檝e never seen before?"
