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ecobee has selected FCB as its agency of record across North America. FCB will be responsible for brand strategy and leading ecobee’s integrated agency team in developing and executing marketing campaigns across all channels, including creative, content, and social media. 

ecobee’s award-winning smart home products, including smart thermostats, doorbell cameras, sensors, and more, are designed to work together to help customers and the planet. The company was acquired by Generac in 2021 and continues to focus on developing innovative products that enhance comfort, security, and resiliency.

“2025 is shaping up to be a big year and we’re excited to partner with FCB as we embark on this next chapter for ecobee,” said Nicole Avery, VP and head of marketing at ecobee. “Our vision of growing the ecobee brand and driving business success was as important to the FCB team as it is to ours, and we’re looking forward to what we can achieve together.” 

The ecobee business will be led out of FCB Canada, where ecobee is based, in partnership with FCB Chicago, bringing strategic leadership and helping drive ecobee’s awareness and consideration campaigns, launch new products and oversee integrated storytelling for the brand.

“We’re thrilled to be partnering with ecobee, a company that shares our passion for innovation,” said Tracy Little, general manager, FCB Canada. “We look forward to working closely with their team to develop campaigns that will drive the brand forward and help them continue to build a sustainable future.”

This continues a run of success for FCB Canada who recently consolidated the Clorox business by adding the Brita and Greenworks brands and winning the Telus Agriculture and Consumer Goods account.