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Duracell's New Campaign Comically Highlights the True Importance of Being Prepared

17/05/2017
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'Camping' follows the brand's launch across social channels earlier this year and kicks off the next phase of the 'Trust is Power' campaign
Duracell has already demonstrated the importance of a trusted power source in many areas of everyday life, and now it鈥檚 taking its message outside. The brand鈥檚 new spot, 鈥淐amping,鈥 depicts how much can go wrong when you don鈥檛 have power you can trust. It鈥檚 a comical trip that shows there鈥檚 only one thing you can trust when heading outdoors: Duracell.

Directed by Biscuit Filmworks鈥 Andreas Nilsson (Volvo 鈥淓pic Split,鈥 KFC鈥檚 鈥淎nnouncement,鈥 starring Rob Lowe ) 鈥淐amping鈥 is the fourth spot in the 鈥淭rust is Power鈥 campaign following 鈥淓ar Hair,鈥 鈥淣ew Mom,鈥 and 鈥淕aming.鈥 The campaign, created by Wieden+Kennedy New York, shows just how important a trusted power source can be in an unpredictable world.  

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