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Wunderman Thompson UK today extends Duracell’s ’Bunny Saves Christmas’ campaign into the iconic Piccadilly Circus in central London.  

Targeting one of London’s prime Christmas shopping days, as night begins to fall, Duracell’s new out of home activation will see one of Ocean Outdoor’s most iconic screens run out of battery and plunge into darkness. Making sure nothing gets in the way of a magical Christmas, the Duracell bunny is there to save the day, swiftly replacing the batteries to power up the screens of Piccadilly Circus. 

Once the batteries have been replaced and the screens come back to life, Duracell’s hero Christmas film will play out for London’s shoppers, further showcasing Duracell’s Optimum battery’s superior performance and why buying batteries shouldn’t be overlooked in order to create a drama-free Christmas day.

The wider campaign has already seen huge success over the festive period, ranking in top 1% of research agency, System1’s database and the 2nd best household goods ad ever tested, as well as ranking in Kantar’s top 2% of ads for long-term brand building potential.

The activation will run on the afternoon of Friday 22nd December from 5pm until midnight. Media planning and buying is by EssenceMediacom.