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With two new ads, DoorDash is showing restaurants how they can use the platform to create and maintain meaningful connections with customers. 

The ads are the first in a new campaign developed by Superette, DoorDash’s internal agency, that aims to illustrate how DoorDash helps restaurants provide online customers with the same unique, high-quality hospitality their dine-in customers know and love. 

Both 45-second spots are based on real DoorDash orders and show how merchants can use DoorDash to go above and beyond for their online customers — just like they do with the customers they see in person every day. 

In 'Cupcakes', a customer in Mississippi is throwing a special party for a special friend — but the item she’s looking for doesn’t exist in her area. But through the Special Instructions section, she can tell the merchant what the cupcakes are for. 

In 'Newcomer', a customer who just moved to NYC is exhausted from unpacking — and can’t find the one thing he’s looking for. But maybe a local restaurant can help? 

Thanks to DoorDash, both customers are able to connect with local merchants who, like all merchants, got into hospitality for a reason. 

“Restaurants want to grow, but not at the expense of hospitality. That’s often the perception — that when you partner with third-party delivery, you’re not going to be able to serve your customers in the same way,” notes Julio D’Alfonso, group creative director at Superette. “This campaign shows them that their distinctive take on hospitality can extend to delivery.”

The spots, which were produced in partnership with MikeTeevee & Kin Films, and directed by Nico Gordon, will run on streaming and social platforms.