Discover the Extraordinary with FAGE Yogurt's 'FA-YEH!' Campaign
Director and DoP Kosta Glusica brings a dynamic vision to the screen, capturing the rich, creamy texture and versatility of FAGE yogurt - a culinary chameleon that's as good in recipes as it is straight from the container.
The campaign's narrative revolves around the joy of discovery. From a protein-packed breakfast jump-starting a family's day, to a thrilling spin class fuelled by FAGE, each scene illustrates the product’s role in a healthy, energetic lifestyle.
"Why 'FA-YEH'?" you might ask. It's the sound of delight, the cheer of satisfaction with every bite, a call to enjoy the yogurt as it's meant to be. It's not just a name; it's an exclamation of joy.
This campaign aims to not just advertise a product, but to invoke an emotion, a reminder of the joy in the everyday. It's an invitation: Join the movement.
Say it right, savour it right: FA-YEH!
