Director Tom Emmerson, whose credits include campaigns for Adidas Originals and House of Errors, is the latest director to join Business Club. When EP Tom Berendsen saw Tom鈥檚 Music Video Award winning film for AntsLive, his talent became too much to ignore.
鈥淭o be honest, we weren鈥檛 even looking to sign another director, but Tom is such a rare talent, the kind that only comes around once in a while. His ability to create original work in the worlds of fashion, sport and comedy (as well as being a stills photographer), is pretty crazy really. For us, it鈥檚 all about originality and taking creative risks, and Tom very much falls into that category.鈥
Business Club鈥檚 Directors鈥 Rep Noah Matthews explained, 鈥淲e didn鈥檛 want to do the typical production company trope of signing a dozen so-so directors to try and bolster a roster. We liked being super refined with just Vedran Rupic and Tom Noakes. So it was going to take someone very special for us to sign a third director. We think Tom Emmerson is that special. And although having another person called Tom in the company might get confusing, I think it鈥檚 worth it.鈥
Tom Emmerson added, 鈥業鈥檓 such an admirer of both Vedran and Tom鈥檚 work plus Business Club鈥檚 set up of being smaller and more flexible with a really entrepreneurial approach just seemed like such an obvious choice for the way our industry is headed. Our relationship grew so naturally and to be honest I鈥檓 just grateful to be making great work with great people.鈥