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Director Maureen Hufnagel Joins Eleanor UK

24/10/2024
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Maureen bring razor sharp humour to London

Acclaimed director Maureen Hufnagel joins Eleanor鈥檚 UK roster, fusing award-winning craft with sharp comedy and the unexpected.

A worldbuilding artisan, a tried and true craftswoman, a storyteller with razor-sharp humour - Maureen Hufnagel鈥檚 esteemed body of work astonishes audiences with epic crescendos and intimate details.

In joining Eleanor鈥檚 UK office, Maureen steps into the London market, expanding her artful eye and clever humour to connect with a new audience. This thrilling step comes hot off the tails of Maureen鈥檚 lauded Intimate Strangers campaign for Coca-Cola, a cinematic, heart-warming ode to the uniting joy of football.

鈥淭his story sprung from the idea that, watching football, people that don鈥檛 know each other suddenly are the closest,鈥 said Maureen. 鈥淭hat contrast between unfamiliarity and intimacy was the heartbeat of the story.鈥

Honoured by the Cannes Lions, Clios, Ciclope, the Berlin Commercial Festival, and Diente Awards, Maureen鈥檚 accolades speak to her renowned talent for astonishing global audiences. It is Maureens鈥 dedication to craft that pours vibrant life into the small, human details of even her most epic, most expansive films.

'Launch,' for example, submerges audiences in a running sea of fans, nodding to an array of Max鈥檚 distinct cinematic realms with a humorous twist. Maureen鈥檚 visionary attention to detail and peppering of comedy is what brings this gargantuan adventure to life.

Maureen explained, 鈥淵es there was this mass of people, but, we really focused on every little detail for this project. We carefully selected the cast to look like characters from each cinematic world.鈥

Ever on the edge of their seat, audiences watch Maureen鈥檚 visual poetry wowed by the compelling narrative momentum she crafts and inspired by her deft use of visual metaphor.

'Point of Departure' explores a train station that brings characters to their destinies, taking audiences on a profound cinematic adventure.

鈥淭his project was very metaphorical and very layered,鈥 said Maureen. 鈥淭he visual storytelling was an expression of the emotions of the characters feel in this moment of decision.鈥

Maureen rejoices in what her future with Eleanor UK holds, 鈥淓leanor is such a creative force, and I鈥檓 excited to work with a team that truly values craft and innovation. I feel a strong connection to Eleanor鈥檚 mission of pushing boundaries and championing diverse voices. The UK market is known for its creativity and its openness to new ideas, and I can鈥檛 wait to collaborate with brands here to create something that resonates on a global scale. I believe this is just the beginning of a new and exciting journey.鈥

鈥淢aureen鈥檚 mastery of intricate visual storytelling and her ability to weave sharp humour into even the most ambitious projects sets her apart,鈥 said Eleanor UK managing director Kate Elson. 鈥淪he brings a level of precision and creativity that turns every frame into a captivating moment. I鈥檓 beyond excited to welcome her to the Eleanor family.鈥

With great anticipation, the UK commercial sphere has its eye on Maureen Hufnagel, eagerly awaiting what ambitious craft and witty humour her future in the London market holds.

Credits
Work from Eleanor UK
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09/09/2024
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