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Publicis Groupe’s Digitas, the connected marketing agency, has announced it's hosting a new Data Masterclass series to help brand marketers and the wider industry sharpen their knowledge around the importance of first party consumer data. Led by Digitas chief data officer, Maurice Riley, the seven-part video series takes a deep dive into the areas brands need to consider when growing their first party data, as well as the technology and data experiences Digitas is delivering to help the organisation unlock the power of first party data.

Maurice said: “Every company’s starting point will be different, but one thing is certain: when used responsibly, first party consumer data can help modern marketers rapidly adapt to a changing consumer data landscape and deliver the experiences consumers expect.”

The informative series delves into masterclass topics including: Your First Party Data Strategy, The Creep Factor for Consumers, The Cookie Less Reality, Your Journey to a First Party Data Future, Getting the Data Right, Getting Personalisation Right, and, Getting Experiences Right.

Click to watch Digitas’ Data Masterclass.