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In an Australian first, rideshare company DiDi has launched DiDi Tow—an innovative new service aimed at making roads a little safer this holiday season.

Available on some of the coming summer's busiest nights, people will be able to book the service from within the app.

DiDi Tow allows Australians to stay and have “one more” while ensuring both they and their vehicle get home safely, so they can wake up the next morning with their car in the driveway.

Tim Farmer says, “To help get less people behind the wheel this summer, we’re introducing an array of initiatives, including DiDi Tow, a summer surge cap, and discount codes to make ridesharing the safe and affordable option.”

The in app service and video are part of a wider campaign, encouraging people to get out and enjoy everything the ‘24/’25 summer has to offer – that’s supported by OOH, Social, and Radio.

Mary Graham at Sunday Gravy says, “Going out with mates and having a good time is the best, but people who drive under the influence are the worst. Launching a tow service was the most responsible thing we could do."