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Post Consumer Brands has selected integrated marketing agency, Diamond, as creative agency of record for their Canadian family of brands following a competitive pitch.

A staple on the breakfast tables and in the hearts of Canadians for decades, Post Consumer Brands includes the likes of beloved cereals like Shreddies, Honey Bunches of Oats, and Honeycomb. With this partnership, Diamond will work across the full suite of brands, looking to springboard timeless favourites to the forefront of breakfast choices.

“In setting out to select a new creative partner, we looked for an agency who had a passion for our mission. One where Post cereals held a place in the hearts of those who would work on our brands daily,” said Mazen Sous, senior director of marketing Canada, Post Consumer Brands. “Not only did Diamond exhibit the heart we aimed for in our partner, they brought with them strong, innovative ideas to kindle new love for a morning staple.”

In the increasingly competitive breakfast landscape, capturing morning share at the breakfast table can take a breakthrough approach, one that Diamond is thrilled to take on. “Partnering with Post Consumer Brands to work on these iconic cereal brands is an exciting opportunity for the agency,” said Peter Ignazi, chief creative officer, Diamond. “We’re thrilled to embark on this journey, discovering fresh ways to reintroduce these beloved brands to Canadians and spark renewed enthusiasm for these breakfast, or snack time, favourites.”

Diamond and Post Consumer Brands begin their collaboration in May with new work coming soon (and much more cereal munching of course).