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Diamond continues to build strategic bench strength with the addition of Karlina Bear as vice-president,  strategy. Reporting directly to chief strategy officer Lori Davison, Karlina joins the team to drive Diamond’s mission of delivering industry-leading strategic and creative solutions for clients.

Karlina brings an impressive depth of experience in brand strategy, communications planning, and marketing leadership. Previously vice-president, Strategy at BBDO Canada, Karlina led strategy on prominent brands such as Sobeys, OLG, and the March of Dimes. Her recent achievements include spearheading high-impact sponsorship campaigns for the Paris 2024 Olympics on behalf of Sobeys and OLG, setting a standard for innovative, purpose-driven work.

“Karlina’s strong track record leading complex integrated client assignments, combined with her passion for great creative fits really well with the richness of brand-building client opportunities here at Diamond, as well as with the trajectory of where we are taking the agency” says Lori Davison, chief strategy officer.

In this role, Karlina will focus on elevating Diamond’s strategic capabilities, streamlining processes, and enhancing the agency’s creative and business impact. “This is a remarkable time in Diamond’s journey,” Karlina notes. “I’m thrilled to be part of a team with such ambition and vision about the future”.

In addition to her professional achievements, Karlina is a dedicated mentor to emerging industry talent through her roles at Miami Ad School and Humber College, where she guest lectures in strategic planning.

Karlina’s hiring follows a series of high-profile senior appointments and significant client wins for Diamond.