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The Serviceplan Group reported a fee revenue of $803 million for the fiscal year 2022/2023 ending in June. This marks a significant 19% increase from the previous year. This growth occurred in what was predicted to be a “high-risk year” for the advertising industry, with high inflation rates, consumer restraint, and reduced client budgets amidst ongoing political and economic uncertainties.

Bucking the Trend: Serviceplan Group Continues to Grow

Serviceplan Group CEO Florian Haller puts the current numbers into perspective: “The fact that we were able to hold our own so well in the current difficult environment, and close our financial year with a definitive growth in revenue, clearly fills me with immense pride.” 

“We were able to make significant progress with digitalization across all agency brands. By taking important steps in the internationalisation of the agency group, we have also significantly expanded our global footprint, and consequently raised our international profile. Awards such as ‘Independent Network of the Year’ at Cannes Lions in 2022 and ‘Global Independent Network of the Year’ at LIA prove this.” 

In addition to Serviceplan Group’s continued internationalisation, which was driven further in the 2022/2023 financial year by launching Serviceplan Americas, Florian cites the integrated agency concept as the third contributing factor to success and growth in the fiscal year: “We are growing because we are able to offer complete end-to-end solutions for our clients.” 

Pereira O’Dell co-founder & Serviceplan Americas CEO, Andrew O’Dell, added, “We’re proud to have the backing of Serviceplan Group behind us at Serviceplan Americas. This year’s growth proves that our model is successful, despite a really challenging economic climate.”

“The minority acquisition of L&C NYC, in particular, has contributed to so much of our success this year. L&C was awarded #3 on the Drum’s Global Creative Ranking and walked away from this award season with unprecedented success,” said Andrew.

Our Outlook for 2023/2024: Cautiously Optimistic 

Florian Haller believes that Serviceplan Group is well positioned to meet challenges in the future. “Marketers today face highly complex business challenges that require creative solutions at a more rapid rate than ever before. We will confront all of these challenges with our agility, innovation, collaborative spirit, and genuine curiosity for new things,” said Florian. 

“On the one hand, we are meeting our clients’ growing demand for digital experience and technology services, whilst at the same time addressing the enormous shortage of skilled workers in this sector. In this way, international collaboration makes the services we provide at Serviceplan Group even more attractive for our clients,” said Florian.  

“The Americas agency market was ripe for a reset, so bringing the Serviceplan Group model here felt like a natural evolution. We’re proud of the financial success we’ve seen this year internationally, and we look forward to continuing to contribute to that growth here in the Americas.” said Andrew O’Dell.