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Dentsu Named Leader in Gartner Magic Quadrant for Digital Experience Services

09/12/2024
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The report evaluates providers based on technical services as well as creative, content and marketing operations

Dentsu has announced its designation as 'a Leader' in the Gartner Magic Quadrant for Digital Experience (DX) Services. The inaugural report evaluates providers based on their 鈥渃ompleteness of vision and ability to execute鈥 digital transformation consulting, technology platform implementation, experience evolution, content creation and management expertise, and marketing.

鈥淲e believe being named a Leader in digital experience by Gartner is an unparalleled honour and represents the transformation we鈥檙e driving within our agency. We feel this recognition validates our investments in industry-leading technology and tools, such as Merkury, across DX, creative and media, to power results for clients who rely on us to future-proof their businesses,鈥 said Pete Stein, global president, Merkle.

The Gartner庐 report acknowledges that 鈥淒igital services are not just technical services, but also include creative, content and marketing operations, historically served by digital marketing agencies but now offered by a range of providers, including consulting firms, SIs and agencies.鈥

An integrated network of award-winning brands enables dentsu鈥檚 end-to-end experience transformation capabilities: customer experience transformation consultancy, Merkle; creative production agency, Tag; Dentsu Creative; and media agencies Carat, dentsu X and iProspect. 

To learn more about dentsu and Merkle鈥檚 capabilities, visit

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