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Dearfriend.tv welcomes BICEPS - Aka Victor 'Zipi' Aguilar to its roster. Known for his sharp comedic instincts, bold visual language, and ability to craft effortlessly cool work.. BICEPS brings a unique voice to the Canadian market. 

Before directing, Zipi made his mark as a creative director at McCann, Shackleton, and Contrapunto, earning multiple accolades, including several Cannes Lions. Since stepping into the directors chair, he’s built a global reputation and developed a signature style earning him several international awards along the way, including two Cannes Lions for Burger Kings 'Even More Confusing Times'. 

“There's a sense of maturity in his work we feel connected to. He's full of personality, and we're excited to bring him into the market." said Garth Collins, managing director at Dear Friend. 

Mark Chisholm, executive producer at Dearfriend.tv, shared his thoughts on what makes Zipi stand out, “What I love about working with Zipi is his work ethic. He puts everything he has into each phase of production and challenges himself and the team to always look deeper."

Biceps added, "Some places you talk to, and there's this pre-existing mould, but with these guys, they’re building something different. They get what I do, and they're excited by it."

With a national campaign for CIBC already under their belt, BICEPS and Dear Friend have found their creative rhythm. Now, with their partnership locked in, they’re looking ahead to 2025 ready to challenge the status quo and bring bold, original storytelling to Canada’s top agencies and brands.