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The vodka brand Finlandia has appointed DDB Paris to lead its creative and strategic advertising account, following a competitive pitch. 

The international pitch process was designed and handled by next-generation pitch consultancy, Creativebrief.

Alexander Kalchev, CCO and co-CEO said, “We are thrilled to embark on this journey with Finlandia Vodka. The brand's rich heritage and commitment to quality provide a fantastic foundation for us to craft innovative and engaging campaigns. We are excited to bring Finlandia Vodka’s story to life.” 

Global brand director Finlandia vodka, Olena Klymenchuk shared, “We are excited to announce the appointment of DDB Paris as our strategic creative partner. Together, we aim to make our brand more relevant to the next generation of drinkers. We look forward to launching a new creative platform and campaign across various markets early next year.

Finlandia Vodka is a leading global vodka brand (N8 within the growing Standard+ vodka category, according to IWSR) with a rich history of over 50 years and smooth, delicate taste profile.

In 2023, Finlandia business has been acquired by CCHBC. The new brand owner is maintaining strategic direction to premiumise and provide greater focus on the brand to galvanize its success.