Lipton Ice Tea and DDB Group Sydney today announced the launch of a new summer activation, the 鈥楲ipton Ice Tea Jargon Junket鈥.
Lipton Ice Tea is giving Aussie office workers the chance to exchange the soul-destroying corporate buzzwords they鈥檙e forced to endure at work into epic work-cleansing escapes.
Office workers will be able to use a custom built jargon scanner to collect buzzwords they have to read or listen to at work. The first-of-its-kind tech developed by DDB Group will pick up some office favourites like 鈥減ing me鈥, 鈥渃ircle back鈥, 鈥渟marketing鈥 and 鈥渇ast-follow鈥, as well as more than 130 other shudder-worthy phrases.
Every buzzword collected will give Aussie workers a better chance to be sent on one of five work cleansing 鈥楯argon Junkets鈥, based on some of Australia鈥檚 most hated examples.
Users will get the chance to 鈥淭ouch base鈥 with Yaks at the Mount Everest base camp, pick 鈥淟ow hanging fruit鈥 in the depths of the Daintree rainforest, get 鈥淟ooped in鈥 in a Mustang Fighter jet, 鈥淢ove the needle鈥 with a tattoo master in Tokyo, or get their Peking 鈥淒ucks in a row鈥 at Flower Drum鈥檚 chef鈥檚 table in Melbourne.
Partnering with Director Madeleine Purdy of Good Oil, the launch film features a Lipton Ice Tea travel agent aptly named the 鈥淛argon Junketeer鈥. The full campaign roll out will include social and BVOD.
Tom Lawrence and Samuel Raftl, associate creative directors of DDB Sydney, said, 鈥淟ipton Ice Tea is in the mood transformation business so when we found out that the recent increase in corporate jargon use in the workplace was sucking the life force from our workforce, we thought we should do something a little extra.鈥
Matt Chandler, chief creative officer, DDB Sydney, said, 鈥淭his idea is a genuine game changer, with the power to shift paradigms, amplify brand saliency, disrupt the category at every touchpoint end-to-end, and streamline a holistic brand narrative.鈥
Lipton Ice Tea marketing manager, Kate Taylor, said, "Workplace jargon might be unavoidable, but that doesn鈥檛 mean we can鈥檛 have fun with it. The Jargon Junket is our invitation to Aussie workers to ditch the grind, embrace the joy of summer, and let Lipton Ice Tea take them on an escape like no other."
The Lipton Ice Tea 鈥楯argon Junket鈥 kicks off today and runs until the 18th of December. Winners will be published on by 23rd December 2024.