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David Beckham and Matt Damon Are Long-Lost Twins in Stella Artois Super Bowl Ad

04/02/2025
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Anheuser-Busch and Artists Equity, the studio founded by Matt Damon and Ben Affleck, tell 天美棋牌 about launching a new platform with funny Big Game film

Anheuser-Busch鈥檚 premium beer brand, Stella Artois, has released its Super Bowl ad for 2025. Titled 鈥楧avid and Dave鈥, the charming spot features the brand鈥檚 global ambassador, David Beckham, discovering his long-last brother, Dave 鈥 played by Matt Damon. 

The film has been created, produced and edited via Matt Damon and Ben Affleck鈥檚 creative studio, Artists Equity, and was directed by Ben Affleck. The film also launches Stella Artois鈥 new year-long brand platform, 鈥楩or Moments Worth More鈥. 

鈥淭his spot isn鈥檛 just about Stella Artois 鈥 it鈥檚 about the wit and entertainment factor that makes Super Bowl ads iconic,鈥 Chris Jones, group VP of marketing, premium brands at Anheuser-Busch tells 天美棋牌鈥檚 Ben Conway. 鈥淲e鈥檙e setting the tone for the entire year with the idea of 鈥楧avid and Dave鈥, and aiming to connect the brand with more people on more occasions.



鈥淲e wanted this spot, as well as the full-year campaign behind it, to feel big, bold and relevant for everyday beer drinkers as well as casual ones, while maintaining Stella Artois' wit, charm, and premium cachet,鈥 he continues. 鈥淚t was a balancing act, but Artists Equity Advertising understood our goal clearly and brought a powerful idea that we felt could build Stella Artois鈥 relatability with broader audiences. The dichotomy of Matt Damon and David Beckham as long-lost, and seemingly incompatible, brothers gave us a platform for engaging storytelling that we will have a lot of fun with across the whole year.鈥

The 60-second gameday film shows the two 鈥榖rothers鈥 bonding over some beer and wings, before 鈥楧ave鈥 shows he also has the kicking ability of his footballer brother. Multiple spots across the next 11 months will also keep building on the story of 鈥楧avid and Dave鈥 and observe their ongoing relationship. The campaign will be accompanied by a full surround sound national marketing effort, including TVC, OOH, digital, social, retail and more throughout 2025. 

鈥淪tella Artois has always been a timeless, elevated brand, but it also has an inherent sociability when it comes to the product 鈥 it's a beer meant to be shared,鈥 explains Brandon Pierce, VP ECD at Artists Equity. 鈥淭hat led us to the core idea: Finding charm in an unexpected connection between two people over a Stella Artois.鈥



Very early in the process, this led to the idea of bringing David Beckham and Matt Damon together. 鈥淭hey鈥檙e both global icons, have history with the brand, and bring their own unique presence and personality,鈥 continues Brandon. 鈥淏ut the real moment of inspiration came when we leaned into the idea of a long-lost brother 鈥 something so absurd yet oddly fitting. It gave us the perfect comedic runway while staying true to the 鈥楩or Moments Worth More鈥 campaign of bringing people together over a shared moment. Once we landed on that, we knew we had something special.鈥 

鈥淧airing David and Matt was a no-brainer,鈥 adds Chris. 鈥淒avid exudes a cool confidence, and Matt brings this over-the-top, totally committed performance as 鈥楧ave Beckham鈥 that makes the whole thing work. Our Super Bowl spot is the type of ad that makes you do a double take and want to watch again, which is exactly what we set out to create.鈥

Brandon suggests that a modern Super Bowl ad also has to be more than just an ad 鈥 rather, it must be an 鈥渆xperience鈥. This means creating conversations that continue long after the game itself. 鈥淲ith that in mind, we set out to make something that was cinematic, character-driven, ownable for the brand and had real storytelling weight behind it 鈥 not just a punchline or a flashy gimmick.鈥 


Above: Teaser Film

The Artists Equity team avoided anything that felt predictable or disposable, leaning into a fully realised world with a slightly surreal premise that plays out like a scene from a movie. This led to that prompted online sleuths to ask, 鈥榃ho is the Other David?鈥 through a series of strategic social campaigns and OOH billboards in LA and New York.

鈥淎t the same time, we made sure to embrace the spectacle and wit that people expect from a Super Bowl commercial,鈥 says Brandon. 鈥淭he fun of this spot is in its commitment 鈥 playing the 鈥榣ong-lost brother鈥 idea straight while letting the charm and whimsical tone shine through.鈥

As Artists Equity strategises, writes, produces, directs, and edits the work in the same team, this fosters a highly collaborative partnership that lays a strong foundation for the talent to create organic moments on set. 鈥淒avid and Matt truly fed off each other's spark, creating true laughter for everyone on set,鈥 says Brandon. 鈥淥verall, the biggest takeaway was how much fun a well-executed concept can be when the talent is fully on board. Everyone brought their A-game, and it showed in every frame.鈥



Moving forward, this idea will expand beyond 鈥楧avid and Dave鈥 as part of 2025鈥檚 鈥楩or Moments Worth More鈥 campaign, exploring how Stella Artois can be a part of everyday but meaningful moments 鈥 catching up with old friends, celebrating a big win, or even discovering a long-lost twin. 鈥淎t the heart of it, Stella Artois isn鈥檛 just a beer 鈥 it鈥檚 a symbol of great conversations, memorable experiences, and those unexpected moments that stick with you,鈥 says Brandon. 鈥淭hat鈥檚 the foundation of 鈥楩or Moments Worth More鈥, and we鈥檙e excited to keep building on it.鈥

This year-long campaign evolves from 2024鈥檚 鈥楢 Taste Worth More鈥 platform, seeking to now link the brand鈥檚 quality credentials and distinctive taste, with those meaningful connections in a broader set of occasions. 鈥淲e often say that Stella Artois is not only for special moments, but that it also makes everyday moments more special,鈥 says Chris, explaining how the Big Game was the 鈥減erfect鈥 launchpad. 

鈥淲e wanted to grab consumer鈥檚 attention in a way that felt truly memorable and took the cultural relevance we鈥檝e been building over the last two years, through partnerships with David Beckham, FX鈥檚 鈥楾he Bear鈥, and 鈥楬ot Ones鈥, to another level. With Super Bowl LIX, we have a special opportunity to reach a mass audience when they鈥檙e most attuned and paying attention, so we wanted to seize the opportunity with a fun idea that established Stella Artois as a beer for elevating those everyday, unexpected moments.鈥

So you can expect to see a range of work from the brand in 2025 that taps into a variety of cultural moments, and goes well beyond traditional advertising 鈥 all to show the moments that are worth a little more over a Stella Artois.


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