DOMO has just added a fresh and exciting voice to its roster with the signing of Danny Seth, a director whose work blends raw creativity with a strong narrative focus. Known for his bold, emotionally-driven storytelling and innovative visual style, Danny鈥檚 foray into the world of directing marks an exhilarating next chapter in his already dynamic career.
Hailing from Watford, England, Danny鈥檚 journey to directing hasn鈥檛 been conventional, but it鈥檚 precisely that unorthodox path that defines him. From music industry beginnings to fashion to tech, and finally diving deep into music videos, this is a story of persistence, reinvention, and above all, a passion for creating something meaningful.
From Dreams to Directing
Danny鈥檚 creative journey as an artist began with a love for music and dancing. He recalls how, as a child, he was fascinated by Michael Jackson鈥檚 moves and often dreamed of performing on stage. Though these early interests suggested a potential career in the performing arts, Danny鈥檚 journey veered in a new direction when he flew the northwest London nest aged 19.
Driven by big dreams, he took an internship at a publishing company, and set his sights on a future where his ambitions of being a signed music artist and producer could become reality.
"I had big dreams, and I knew I couldn't make them happen in my hometown," he tells me, reflecting on this decision to leave home. His love for creative expression and drive for independence led him to a series of roles鈥攕tarting with an internship at a record label, moving into fashion tech, and ultimately signing his first record deal with Atlantic Records in 2014.
It wasn鈥檛 until after several setbacks with record deals that he found his true calling in directing. 鈥淚 started making my own videos,鈥 Danny says. 鈥淏ut the 21 Savage video was a turning point鈥攊t was where I began to truly define my vision.鈥
Cultivating a Filmmaking Vision
At the core of Danny鈥檚 filmmaking style is a deep commitment to storytelling. Unlike many directors who focus purely on visual aesthetics, his is narrative-driven. 鈥淚 always want to lead with a story鈥攕omething that takes the viewer through a range of emotions, even if it鈥檚 just for a short time,鈥 he explains. 鈥淲hether it鈥檚 a narrative, a political statement, or a character performance, I like it to have depth.鈥
This desire for emotional resonance and purpose-driven work has defined his approach to directing. His portfolio of music videos speaks to his ability to tell powerful stories with a visual flair, with projects that dive into themes of identity, self-expression, and rebellion.
Quizzed about his favourite part of the job, Danny admits it's the freedom afforded to him as a director. 鈥淭here are no boundaries, no rules,鈥 he beams. 鈥淏eing able to create whatever we want, however we see fit.鈥
This free-spirited approach is exactly what makes him a perfect fit for DOMO, a production company renowned for nurturing creativity and collaboration. From his upbringing as a musician, the lack of restrictions and the opportunity to collaborate with like-minded creatives is key to Danny鈥檚 ability to deliver impactful, innovative work.
A New Home at DOMO
Danny Seth鈥檚 signing with DOMO feels like a natural next step in his creative evolution. As a company that is home to visionary directors crafting transformative campaigns, DOMO prides itself on being a place where storytellers grow their creativity through enhanced collaboration, DOMO is a space that will allow Danny to push the boundaries of his craft. With a rich history of cultivating innovative talent, DOMO provides a platform where Danny鈥檚 narrative-driven, freedom-focused style can truly flourish.
For DOMO, Danny brings a unique blend of music industry experience, a fresh, experimental approach to visual storytelling, and an understanding of the importance of pushing creative boundaries. His multifaceted career demonstrates an ability to adapt, innovate, and connect with diverse creative industries, making him a strong addition to the DOMO team.
鈥淟ike a symphony of collaboration, every voice, instrument, and note contributes to the rich tapestry of work,鈥 explains Rani Melendez, managing partner and EP at DOMO. 鈥淏ut beyond individual brilliance, there鈥檚 a collective melody we strive to uphold. As the new kid on the block, Danny Seth brings a musical background and creativity that is, frankly, off the charts. He doesn鈥檛 just add to the mix; he is the creative mix, inspiring everyone around him to 鈥減lay鈥 their best鈥ncluding me!鈥
In addition to his directing career, Danny has expressed ambitions that range from writing scripts to producing, and releasing his own music. Much like Childish Gambino, whom he cites as a creative inspiration, Danny refuses to be pigeonholed into a single category. 鈥淚鈥檓 not one to create just for the sake of it. I want people to walk away with something. I want people to come to me for a range of things, not just one idea. There's a lot I bring to the table,鈥 he asserts.
This versatility aligns perfectly with DOMO鈥檚 ethos of encouraging creative growth across multiple mediums and fostering collaborations that can push the boundaries of traditional storytelling.
His signing marks an exciting new chapter for DOMO as a company, reinforcing its mission to amplify the creative voices of directors who are not afraid to take risks and break conventions. As Danny continues to evolve as a filmmaker, it鈥檚 clear that his work will be defined by depth, narrative complexity, and the willingness to experiment with new forms of creative expression.