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Mazda believes that driving is more than a definition; driving is an experience that can enhance your life. To illustrate how every Mazda vehicle embodies why “Driving Matters,” Mazda North American Operations (MNAO) is rolling out a new advertising campaign, directed by RSA’s Jake Scott and edited by Steve Gandolfi and Lucas Eskin at Cut+Run. The campaign launched on Friday May 22nd in cinema and television with a mixture of 60 and 30 second ads.  It will be supported digitally and on social channels. Assets from the campaign can be seen on Mazda's media website here.

The inaugural spot is “Driver’s Life”, edited by Steve Gandolfi, which chronicles the major moments and stages in a driver’s life, from getting a license and buying your first car, through raising a family and obtaining your “reward” car. The spot features multiple 2016 models and is a celebration of driving and the core values of Mazda customers. The Driving Matters campaign, an evolution of Mazda’s successful Game Changers campaign, centers on the emotional connection to the brand.

“I am proud to have been a part of creating ‘Driver’s Life’ with Jake Scott and the creative team at The Garage/Team Mazda. It is a beautiful film and expresses the emotional journey if life through milestones and subtle but powerful moments. It was a joy to edit,“ says Cut+Run editor Steve Gandolfi.

“Mazda makes cars for people who take pleasure in driving, and “Driving Matters” perfectly aligns with that philosophy. Through our creative process, it became evident that Mazda’s inspiration for pure driving enjoyment is something that relates to the typical car buyer,” notes Harvey Marco, creative director, Garage Team Mazda.

Mazda will deliver the new advertising message via in-cinema, television, print, out-of home and digital media.