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Cummins&Partners Helps Leapmotor Land In Australia via Helicopter Stunt

25/11/2024
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Leapmotor said the stunt brings back pizzazz and spectacle to car launch marketing
Leapmotor, the innovative new player in the growing EV market, has officially arrived in Australia, making a dramatic first impression with the launch of its fully electric C10 SUV.

To amplify its Australian launch, Leapmotor teamed up with Channel 7鈥檚 Sunrise for a sky high, yet groundbreaking, giveaway.

One lucky winner received a brand-new C10, delivered in an unforgettable way鈥攙ia helicopter touring down the NSW coastline. The C10 was seen soaring across Sydney鈥檚 iconic skyline before touching down on the world-famous shores on Friday, marking an electrifying moment for Leapmotor.


鈥淵ears ago, car launches were the biggest thing in marketing. Over time they鈥檝e lost a bit of pizzazz and spectacle and we thought we should try to bring some of that back to help establish Leapmotor in Australia. The Leapmotor C10 is a real exemplar in terms of EV automotive technology and the value is extraordinary for its outstanding quality and performance," said Joanne Stogiannis, director of marketing and communications, Stellantis.


鈥淲e鈥檝e done our unfair share of cool car launches and this was one for the ages. I have never seen a car flying through the air鈥n essence doing a Leap over the waters to arrive in Australia. As a stunt it was incredible..and being amplified on Sunrise was exceptional,鈥 said Sean Cummins, chief creative officer, Cummins&Partners.

The Leapmotor C10 is now available at dealerships across Australia.
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