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Cults Become Deadly Charming Characters in Surrealist Comedy Music Video 鈥極nions'

09/10/2024
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The peculiar music video was created with created with LA\PAC and C41 and directed by Alice Fassi

How do you like your Onion soup? In this new music video for Cults, "Onions" Alice Fassi plays with surrealist comedy, death irony and joyful strangeness. In an 鈥80s country house, an average housewife is not the sweet homemaker she seems. Under Alice's vision, Madeline & Brian - Cults members - become two very peculiar and deadly charming characters.

Alice Fassi opened up about the project, stating, 鈥淲hen I first got the brief for the "Onions" music video, I felt like I鈥檇 been waiting for something like this forever. Spooky horror with a touch of irony and absurd? That鈥檚 my kind of thing! Then I listened to the song, and it all clicked鈥攖he cheerful vibe was just a mask for something much darker. One thing was for sure, "Onions" wasn鈥檛 about a cooking recipe. It was a metaphor of life troubles, something deeper. Like the angelic voice of a mermaid luring you to your darkest death.鈥

鈥淚 wanted to play with that contrast鈥攚hat you expect versus what you actually see. That鈥檚 how I came up with Madeline, the sweet housewife making her special onion soup, only to reveal she鈥檚 actually a psycho killer. And then there鈥檚 poor Brian, in a semi-comatose state, likely drugged by one of Madeline鈥檚 brews鈥攖hough, of course, he doesn鈥檛 remember a thing.鈥

鈥淲orking with Madeline and Brian was an absolute blast. They entered the roles so easily, I was amazed鈥攊t felt like we had hired professional actors specifically for this shoot. Now I鈥檓 sure I鈥檇 never want to run into Madeline in the middle of the night with that creepy smile or Brian nonchalantly crunching his fingernail again. That one was so gross, my editor couldn鈥檛 even watch it all the way through! Brian had such a rich background in film, and I was relieved that both of them were totally down for every wild idea I threw at them. It was truly perfect match and I鈥檓 so happy they trusted me. Also, everyone of the team and production  poured their heart into it and my DOP support made all the difference in the final result. I couldn鈥檛 have brought this vision to life without any single them.鈥

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