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Carat US announced today the appointment of Cristina Charles as EVP, head of growth. In this role, Cristina will focus on establishing, developing, and expanding relationships with new and existing clients for Carat US. She will report to Neil Smith, chief growth officer, dentsu Media US, while partnering closely with Michael Law, CEO of Carat North America. She will also partner with the global team to uplevel processes across the media service line.

“We are excited to welcome Cristina to the Carat family,” said Michael Law, CEO of Carat North America. ”She has incredible energy, a sharp, strategic mindset, an undeniably impressive track record in the industry, and will play an important role in helping us continue to grow Carat in the US.” 

Cristina brings over two decades of experience to Carat, most recently serving as head of growth for Publicis Groupe in the Middle East, where she created impactful and meaningful opportunities for Publicis Groupe entities among clients in global and MEA markets (Middle East and Africa). During this time Cristina successfully converted 64% of competitive pitches across finance, automotive, beverage, technology, real estate and tourism sectors. Prior to that, Cristina held the role of head of growth for Publicis Media, where she helped the agency outpace market growth. 

“Carat is known for its unique approach of designing for people, and when it comes to growth, I firmly believe that the best place to start is by getting to know people,” said Cristina. “I am thrilled to be joining the agency and look forward to uncovering new opportunities for growth so that Carat can continue to keep clients at the forefront of what’s next.” 

As EVP, head of growth for Carat US, Cristina rounds out Carat’s US leadership team under Michael Law. The strategically designed team serves to deliver best-in-class product that addresses the needs of modern brands.