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The Sweetshop has welcomed comedy directing duo MAMA for representation in the UK, Europe, Asia, Australia and New Zealand. Known for crafting wildly absurd, beautifully cinematic worlds filled with talking dogs, rogue coffee machines, and practical effects that defy logic (and sometimes physics), MAMA have established themselves as the hottest new comedy directors in their native USA. 

“We’ve been massive fans of MAMA for a while—their high-concept visuals, deeply funny performances, and moments of perfect madness,” said Morgan Whitlock, executive producer/managing director of The Sweetshop London, “I can’t wait to be on set as they keep creating these strange miniature cinematic universes where comedy and chaos reign supreme.”

MAMA, aka Mark Potoka and Matt Starr Spicer, cut their teeth writing the ads they dreamt of making by day, while by moonlight they were shooting low-fi, spit-out-your-coffee-funny spec ads. That DIY hustle shaped the directors they are today—obsessive about craft, fearless with comedy, and endlessly inventive when it comes to making dumb things look beautiful.

Ben Dailey, managing director/executive producer of The Sweetshop New Zealand said, “These two aren’t just directors, they’re engineers of chaos, honing their style of practical effects, surreal scenarios, and razor-sharp comedy for Geico, McCain, Monster, Extra Gum, and assorted spicy foodstuffs. Welcome aboard MAMA!” 

Greg Fyson, global head of director development at The Sweetshop said, “The Sweetshop is very excited to have Mark and Matt join. We like the same things, laugh at the same things, and now, we’ll make great things. Welcome to the team, gents!"

On joining The Sweetshop, MAMA said, “We kicked off our career with practical effects and cinematic dumb-funny comedy and never looked back. Signing with The Sweetshop is an exciting next step, and we can’t wait to wreak some beautifully crafted havoc in new markets.”

For those who crave boundary-pushing, laugh-out-loud filmmaking with a distinctly absurd edge—MAMA has arrived. Buckle up.

Explore MAMA’s work .

To work with MAMA, please contact Morgan Whitlock and Lucy Powell.