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Comcast Business has announced the launch of a new multichannel brand campaign, titled “Powering the Engine of Modern Business,” highlighting its capabilities as a global enterprise technology partner. Debuting today, the campaign includes three TV spots depicting real-world scenarios the company has deployed for its customers. The TV spots feature cameos from Billy Horschel, golf legend Tom Watson and Golf Channel’s Rich Lerner, with narration from Josh Brolin. Comcast Business also announced a new two-year agreement with eight-time PGA TOUR event winner Billy Horschel as brand ambassador ahead of the return to his hometown tournament, .

"This new campaign reflects the evolution of the Comcast Business brand as a global technology solutions partner, demonstrating not just what could be possible, but what we’re actively doing for customers across industries today,” said Eileen Diskin, chief marketing officer, Comcast Business. “And as our new Comcast Business brand ambassador, the confidence, swagger and roll-up-your-sleeves mentality Billy brings to the golf course aligns perfectly with how we approach our customers’ needs every day, and our partnership with THE PLAYERS Championship and the PGA TOUR couldn’t be a better launch platform.”

The campaign’s three playfully scripted spots bring Comcast Business’ capabilities to life through a series of vignettes depicting experiences the company is making possible for customers today from small businesses to large enterprises including the PGA TOUR and THE PLAYERS Championship. Narrated by Josh Brolin, the spots demonstrate how Comcast Business helps transform companies into “seamlessly-restocking, frictionless-paying, poke-bowl-ordering, line-skipping” models of service and efficiency. Whether it’s retailers, restaurants, hotels, hospitals – or even the PGA TOUR – businesses all rely on leading connectivity and networking, advanced cybersecurity, and expert partnership. Comcast Business keeps their complex networks running like engines of modern business.

To celebrate the second year as a Proud Partner of THE PLAYERS Championship, the campaign includes a spot dedicated to the PGA TOUR and features cameos from Golf Channel’s Rich Lerner, golf legend Tom Watson and pro Billy Horschel. In his role as brand ambassador, Horschel, an eight-time PGA TOUR event winner and past United States President’s Cup representative, will feature the Comcast Business logo on his hat for the 2025 and 2026 PGA TOUR seasons.

The latest example of what Comcast Business makes possible for businesses is providing the