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Coles has teamed up with Smith St to launch its 2024 Christmas Season campaign. The heartwarming campaign shows Coles’ team members as a group of magical elves working together with its network of dedicated Aussie farmers, growers and suppliers to make this Christmas more delicious.

From sourcing ocean-caught Aussie banana prawns to handpicking juicy Aussie mangoes and cherries before they hit the shelves – Coles is working hard to ensure Aussies have everything they need for a truly delicious Christmas.

The integrated campaign has hundreds of touchpoints across in-store, owned, paid and earned media. Messaging throughout the campaign focuses on the quality and value of Christmas centrepieces like award-winning hams, responsibly sourced Coles’ seafood, fresh mangoes and easy desserts.

Says Bianca Mundy, head of brand, media and content at Coles, “Christmas is a time of magic, joy and coming together with family and friends but we know it can also be a busy and stressful period for customers. This Christmas, Coles is helping Aussies deliver a delicious Christmas with an exciting range of easy and affordable products for every table.”

Says Psembi Kinstan, chief creative officer, Smith St, “Christmas is all about sharing delicious food together with the people you love. It’s great to be able to spread a little magic on the occasion.”