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Produced by Czar Amsterdam, the Volkswagen spot takes viewers on an emotional journey as it cleverly tackles the bittersweet reality that can come from replacing your old Volkswagen with a newer model. 

Directed by Bart Timmer, who is renowned for his comedic genius, the commercial kicks off in what appears to be a gloomy and rainy scenario fit for a rom-com breakup scene. The downpour, the melancholic music, and our protagonist's heart-wrenching sobs set the stage for a tear-jerking moment. However, as the story unfolds, viewers quickly realise that this isn't a story of lost love but a humorous farewell to an old friend - their trusty Volkswagen. 

Bart Timmer's signature comedic touch shines through as the spot skilfully navigates the character's over-the-top emotional response to parting ways with his beloved car. The genius lies in Timmer's ability to juxtapose the seemingly dire situation with humour, perfectly capturing the ad’s tagline: “The only downside to a new Volkswagen is saying goodbye to your old one.” 

The commercial is now live.