Chuck Norris Gets Replaced by a Truck in Andreas Nilsson鈥檚 Toyota Ad
Toyota鈥檚 newest campaign, supporting multiple models, begins airing this week featuring three new TV and digital spots: 鈥淭ough as Chuck鈥 starring the one and only Chuck Norris, 鈥淭ag鈥 and 鈥淪o Beautiful.鈥 Also recently launched and part of this multi-model campaign is 鈥淭he Untameables.鈥
鈥淭his multi-model campaign approach allows Toyota to reach targeted audiences with a variety of products rolled under one over-arching campaign.鈥 said Ed Laukes group vice president, marketing, Toyota Motor North America. 鈥淏y showcasing multiple models in a single spot, we can reach the right customer without a lull between individual vehicle campaigns.鈥
In the new campaign, created by Saatchi & Saatchi, the Toyota vehicles are portrayed in a heroic and amusing way. The campaign aims to increase purchase consideration by demonstrating vehicle performance, capability and style while specifically targeting the relevant audience, such as families, outdoor enthusiasts, and youth.
For the action adventure customer, the new 鈥楾ough as Chuck鈥 spot features the legendary Chuck Norris lending his action hero superpowers to the trusty Tacoma to pull through some tough situations like only Chuck Norris would. The spot begins airing today during NASCAR鈥檚 pre-race coverage.
