CelcomDigi Shines a Spotlight on Malaysia鈥檚 Next Generation of Nation Builders
Did you know? By 2025, almost half of Malaysia鈥檚 workforce will consist of millennials and gen Zs. What does that mean for our nation鈥檚 future?
In conjunction with this year鈥檚 National Day theme of Jiwa Merdeka, CelcomDigi鈥檚 One Team - M&C Saatchi and Naga DDB Tribal - has partnered up with young Malaysians who are using technology and connectivity to shape the nation鈥檚 future.
While we all dream of a better tomorrow for the next generation, they鈥檙e already hard at work creating their future. In a cinematic ode to this 5G generation, we celebrate the passionate, restless and rebellious ones who are making waves in edutech, local tourism, social activism and cultural preservation, through a captivating film.
The film is narrated by the trailblazing Bunga, Malaysia鈥檚 first and most popular Hijabi rapper. Defying stereotypes, she seamlessly blends modest attire with the dynamic energy of hip-hop for boundary-breaking performances that have won accolades worldwide.
Another youthful visionary featured in the film is 19-year-old Ong Yong Xun (Zero Ong), who single-handedly developed the JomStudy app. The innovative platform revolutionised learning for SPM students by consolidating learning resources, and earned him a spot on the Forbes 30 under 30 list in the Consumer Technology category.
Meanwhile, Ash Raja and Jon Dexter of content platform Small Towns MY have embarked on a mission to revitalise local tourism by showcasing the hidden gems of Malaysia鈥檚 smaller towns. Their efforts have brought newfound attention and appreciation for these often-overlooked communities.
In the realm of social impact, Azziaty, Azrin, and Azlyn of ROCKA Atelier are making a profound difference through fashion. Their socially conscious brand provides employment opportunities for women from underprivileged backgrounds, empowering them to achieve financial independence and build brighter futures.
Additionally, the film highlights the remarkable work of Adrian Jo Milang, the youngest Kayan oral tradition practitioner and preservationist. His dedication to safeguarding the ancient oral art forms of Parap and Takna鈥 is an inspiration to young Malaysians, and a testament to the power of preserving traditions in the digital age.
鈥淚t鈥檚 amazing to see how connectivity can empower our young generation's creativity to create opportunities. It closes the gaps between age and location, allowing anyone - whether they鈥檙e in the city or in the deep rural areas - to explore and unlock their potential.
Through this campaign, CelcomDigi wants to shine a spotlight on them, in hopes that by knowing and seeing the young generations at work, we continue to inspire support for the future generation in whatever they set their minds to,鈥 said Marzuki Maani, executive creative director of the One Team.
Join CelcomDigi in shaping a brighter tomorrow for the nation with Terang. Watch it now on the official CelcomDigi YouTube page or Facebook.
CelcomDigi together with M&C Saatchi and Naga DDB Tribal wish all Malaysians Happy National Day and Malaysia Day.
