is one of the world's largest and most influential advertising and marketing networks which includes DDB branded agencies, along with adam&eveDDB (London, Berlin, New York, San Francisco), DM9 and Africa (both in Brazil), alma (Miami), Mango, and Track. DDB has been awarded numerous accolades from the industry's leading鈥痑wards shows including 2023 Global Network of the Year by the Cannes Lions International Festival of Creativity, D&AD Agency Network of the Year for three consecutive years 2023, 2022, 2021, and Effies US Agency of the Year in 2022 and 2023.
WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The network's clients include MARS, McDonald鈥檚, Molson Coors, Volkswagen, Reynolds Consumer Products, and the U.S. Army, among others.鈥疐ounded in 1949, DDB is part of Omnicom (NYSE: OMC) and consists of over 8,000 employees across 140 offices in over 60 countries, with its headquarters in鈥疦ew York, NY.鈥
As part of 天美棋牌鈥檚 pre-Cannes Lions coverage, we鈥檝e asked DDB to share with us their best bets for this year鈥檚 festival of creativity from across the network. To find out more about them, read on.
V&A - If you're into it, it's in V&A
Edward Usher and Xander Hart
Creatives at adam&eveDDB
鈥淧ulling off a campaign like this for the V&A, who have such an illustrious advertising history, was absolutely wild. With so many different moving parts, there were a million things that could go wrong at any time, but thankfully nothing (major) did. We鈥檙e incredibly grateful for the opportunity to work on such a great brand, and really proud of the campaign and the response it鈥檚 been getting. People really do seem into it, which is brilliant. The whole team behind this deserves a massive round of drinks, sorry, applause.鈥
ifood - Audience Delivery
Icaro Doria
Chief creative officer, DM9
"If other channels aren鈥檛 doing it, we will! That鈥檚 the premise of 鈥楢udience Delivery鈥.
We saw an opportunity to bring the best football in the world to the ifood audience and that鈥檚 what we did."
Brahma - Brahma Phone
Sergio Gordilho
Co-president and CCO, Africa Creative
鈥淏rahma is more than a beer; it's a brand that solves real problems for those eager to celebrate life fully. This project perfectly encapsulates our approach to meaningful engagement with our consumers.鈥
Volkswagen - RooBadge
Stephen de Wolf
National CCO, DDB Group Australia
鈥淎fter four years of development and innovation, I鈥檓 proud and excited for the team. They have worked tirelessly to deliver something meaningful for Volkswagen and more importantly could protect Australians driving on our roads.鈥
WeCapital - E-commerce of Trust
Diego Ortiz 鈥淢imo鈥
Chief creative of铿乧er, DDB Mexico
鈥淏eing part of the top 10 global DDB contenders for Little Black Book is undoubtedly a great honour, not only for what it represents for WeCapital as a client but for everything that 鈥楨-commerce of Trust鈥 can bring to the world at the level of financial inclusion and banking. We are very proud and happy about that.鈥
Pepsi - Rum and Pepsi
Alvar Sunol
CCO, alma
鈥淥ur 鈥楻um Better with Pepsi鈥 work continues to be an example of the power of simplicity and how craft-led creativity promotes stronger brand messages that resonate. It's not easy to do a follow up of what has already been considered an iconic campaign, but we believe that this new tension we found and the challenge of changing this historical and universal consumer habit, puts this idea at an even more ambitious level than the previous one.鈥
鈥淭his was the perfect way to position Pepsi as the better partner for one of the world鈥檚 most iconic bar orders, while also strengthening its relationship between consumers and businesses.鈥
Telenor - Missed Calls
Josephine Wallin Ankarstrand
Creative director, NORD DDB
鈥淎 voicemail doesn鈥檛 always mean a lot, until you鈥檝e lost the person who left it. True stories of people losing precious voice messages was the driving force behind 鈥楳issed Calls鈥. Every single day, more than 60,000 voicemails are shared between people in the Telenor network and 鈥楳issed Calls鈥 can now help people keep these memories forever.鈥
Marmite - Smugglers
Chris Brailey, Clarissa Dale, Stacie Larsen
Associate creative directors, adam&eveDDB New York
鈥淭here aren鈥檛 many brands that could get away with making a campaign about smuggling their product from the UK to the US, let alone actually recruit a ring of Marmite-loving volunteers! We're so happy this campaign made it through TSA and saw the light of day.鈥
Volkswagen - Green Print
Gary Steele
CCO, DDB New Zealand
鈥淭he iconic VW Kombi, once the symbol of progressiveness for those who believed in a better world, has now become a symbol against it as it is still a petrol vehicle. To assist those who love their Kombi and the environment, Volkswagen has created the 鈥楪reen Print鈥, an open-source set of plans that anyone can use to turn their Kombi into an EV in 20 easy-ish steps. We have made an all-in-one kit available, or owners can source the parts themselves with our approved list and not pay us a cent, because we believe that the best car for the planet is an old one.鈥
Disney+ Star - Words of Pride
Rahul Matthew
CCO, DDB Mudra
鈥淟anguage plays a critical role in identity for the LGBTQIA+ community. But these words have little meaning in a country like India. Here, over 200+ languages and dialects exist and English is spoken by less than 10% of the country. The local language over the years has accumulated words of hate and ridicule for the community.
鈥淚t has been a very rewarding experience to work with Disney+ Star to help the community find and uncover 鈥榃ords of Pride鈥 for them to describe themselves with and for the society to address them with respect. Words that will now be seeded into society through culture, content and conversations.鈥