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Broken Heart Love Affair Unveils Bold New Visual Identity

08/10/2024
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Inspired by the art of Kintsugi and the agency鈥檚 ethos

As the global brand agency approaches its fifth year, Broken Heart Love Affair today revealed a new visual identity, created in-house in the BHLA Design department launched in 2024.  

With a nod to the agency鈥檚 name and mission, the new look and feel draws inspiration from the ancient philosophy of Kintsugi - the Japanese art that teaches all things are destined to break, yet nothing is ever truly broken. 

The refreshed identity still honours the iconic black swan - symbolising a phenomenon that occurs even though it is thought to be impossible. The colour scheme introduces a teal alongside our bold signature shades of gold and black representing an element of renewal.

鈥淥ur ethos and the ancient art of kintsugi share a powerful connection. Just as kintsugi finds beauty in broken pieces, our agency was founded on the belief that we could create something new and unexpected while celebrating the past. Our new brand identity reflects that mindset.鈥, says Dave Watson, head of design at Broken Heart Love Affair.

鈥淒itto what Dave said, but it also just looks dope as hell鈥 exclaims chief creative officer, Craig McIntosh. Adding, 鈥淚t鈥檚 been inspiring working with Dave to find a visual expression of our philosophy and our reason for being. We think there鈥檚 real beauty in taking what鈥檚 broken and finding a beautiful strategic solution or creative execution that pieces it all back together in a surprising way.鈥

Credits
Work from Broken Heart Love Affair
The You You Knew Was In You
Humber Polytechnic
10/03/2025
Valenversary
Broken Heart Love Affair, Lifelong Crush and Agence BHLA
14/02/2025
Carry The Fire
Princess Margaret Cancer Foundation
28/01/2025
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