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As the global brand agency approaches its fifth year, Broken Heart Love Affair today revealed a new visual identity, created in-house in the BHLA Design department launched in 2024.  

With a nod to the agency’s name and mission, the new look and feel draws inspiration from the ancient philosophy of Kintsugi - the Japanese art that teaches all things are destined to break, yet nothing is ever truly broken. 

The refreshed identity still honours the iconic black swan - symbolising a phenomenon that occurs even though it is thought to be impossible. The colour scheme introduces a teal alongside our bold signature shades of gold and black representing an element of renewal.

“Our ethos and the ancient art of kintsugi share a powerful connection. Just as kintsugi finds beauty in broken pieces, our agency was founded on the belief that we could create something new and unexpected while celebrating the past. Our new brand identity reflects that mindset.”, says Dave Watson, head of design at Broken Heart Love Affair.

“Ditto what Dave said, but it also just looks dope as hell” exclaims chief creative officer, Craig McIntosh. Adding, “It’s been inspiring working with Dave to find a visual expression of our philosophy and our reason for being. We think there’s real beauty in taking what’s broken and finding a beautiful strategic solution or creative execution that pieces it all back together in a surprising way.”