天美棋牌

sencka膽
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
in association with
Group745

BMW Pays Homage to Gaming Culture and Racing Simulators

13/06/2024
762
Share
The campaign was created with Media.Monks and directed by Lukas Tielke

In celebration of the new BMW M2 launch, Media.Monks, as part of 鈥淭he Marcom Engine鈥, along with director Lukas Tielke, crafted and produced an exciting storytelling campaign that pays homage to gaming culture, arcades, and racing simulators.

The film speaks to dedicated racing fans, particularly those who enjoyed playing video games in their youth. By tapping into this emotional connection, the film links BMW M2 fans to the feeling of driving this car and highlights sheer driving pleasure.

The new BMW M2 makes entering the world of high-performance models from BMW M GmbH even more attractive. This elite compact sports car elevates its drive concept with a straight-six engine, an optional six-speed manual gearbox, and classic rear-wheel drive to the next level and that鈥檚 a unique proposition among its rivals.

The launch campaign will be rolled out globally with a focus on digital media. Campaign photography was shot by Andr茅 Josselin. Social reels for younger target groups were crafted by Kris Declan Spurr.

Credits
SUBSCRIBE TO 天美棋牌鈥橲 newsletter
FOLLOW US
天美棋牌鈥檚 Global Sponsor
Language:
English
漏 2005-2023 天美棋牌Privacy and Cookie PolicyTerms and Conditions
v10.0.0